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Email & retention tooling

Email tooling, read from what the vendors publish — and where it stops

Plain-English reads of the help documentation, benchmark reports and pricing pages nobody wants to sit down with — with every number traced back to the document it came from.

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What does AI actually do in email marketing?

AI gets applied at six points in an email programme, and the vendor documentation is precise about the mechanical ones and silent about the decisions. What the help pages promise, what they refuse, and where the automation stops.

14 min read Updated
Every number, traceable

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How a page here gets built

Every figure starts as a row in a claims matrix: the source, that source’s own date, the date it was read, and a status.

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Why there are no scores

A mark out of ten folds a dozen judgements into one number and hides all of them. Figures here stay attached to what they measure, and to the document they came from.

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When something is wrong

Figures in this category move within a year. Wrong or stale numbers are fixed or removed, and the claims matrix is amended alongside the page.

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